Skip to main content

job-description

About the Role​

We're looking for an experienced ** SEO Specialist** to own and grow organic visibility for eDariba, an Egyptian tax-compliance SaaS platform. You'll drive keyword strategy, content performance, and technical site health across our web properties, working closely with our Content Writer and Development team.

Key Responsibilities​

On-Page SEO​

  • Optimize titles, meta descriptions, headers, and URL structure across all pages and articles.
  • Own keyword integration and content structure in line with SEO best practices.
  • Work directly with the Content Writer inside our established article pipeline (keyword research → outline → draft → competitor gap analysis → LSI optimization).
  • Identify and fix low-performing content (e.g., pages with CTR below 5%).
  • Implement and maintain Schema Markup for articles and key pages.
  • Manage internal linking and pillar-article structure across the content library.

Off-Page SEO​

  • Build and execute a backlink acquisition strategy to grow domain authority.
  • Manage outreach for guest posting, partnerships, and citations.
  • Run competitor backlink analysis and identify link-gap opportunities.
  • Monitor brand mentions and other off-site signals relevant to search visibility.

Technical SEO​

  • Run technical audits: crawlability, indexability, robots.txt, sitemaps, canonical tags.
  • Monitor and improve Core Web Vitals and page speed.
  • Resolve technical errors flagged in Google Search Console.
  • Validate structured data and mobile responsiveness across the site.
  • Collaborate with the Development team to implement technical fixes.

AEO & GEO (Answer Engine & Generative Engine Optimization)​

  • Structure content so it can be directly cited by AI answer engines (ChatGPT, Perplexity, Google AI Overviews, Gemini) — clear definitions, direct Q&A sections, and scannable answer blocks.
  • Apply the same competitor-gap analysis used in our content pipeline with an explicit goal: making eDariba the cited source for relevant queries, not just a ranked link.
  • Track and report eDariba's presence and citation frequency within AI-generated answers for priority search terms (e.g., e-invoicing software in Egypt).
  • Recommend content and structural adjustments based on findings, in coordination with the Content Writer.

Ongoing Operations​

  • Conduct keyword research using Google Search Console queries, People Also Ask, and our internal content-gap tooling.
  • Monitor SEO and organic growth performance, and flag improvement opportunities proactively.
  • Stay current with Google algorithm updates and evolving SEO/AI-search best practices.
  • Manage multiple content and technical projects independently.

Requirements​

  • 4–6 years of experience in SEO.
  • Strong hands-on knowledge of On-Page, Off-Page, and Technical SEO.
  • Working understanding of AEO/GEO principles — how content gets surfaced and cited by AI answer engines, distinct from traditional ranking factors.
  • Experience with Google Search Console, Google Analytics (GA4), and SEMrush or similar tools.
  • Comfortable working with AI-assisted content and research tools.
  • Basic knowledge of HTML/CSS is a plus.
  • Strong analytical skills and attention to detail.
  • Ability to manage multiple projects independently, in a fast-moving SaaS environment.